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The Brand Messiah

The Brand Messiah

(Paperback)
by Jonathan Gabay  
Language: English
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Book Summary of The Brand Messiah

(Paperback)

About the Book: The Brand Messiah


An original and engaging tale that looks are the world we work/live in today and challenges our principles and aspirations.

Cleverly written and structured modern-day parable, with various moral twists and dilemmas.

Most people are yearning for something greater, with deeper relevance to their aspirations-this book can change lives.

Draws on philosophy, psychology as well as prevailing techniques used in branding.

Potential to be a cult classic within the self-help/business category, in the same vein as The Monk Who Sold His Ferrari and Way of the Peaceful Warrior

totally enthralling.

highly controversial.

A gripping true-to-life page-turner from cover to cover.

Sam Roberts is the head of one of the world's most successful and stylish branding agencies. He is rich, good-looking and in much demand by his corporate clients.

Like the brands he promotes, Sam exudes a sense of control and power. Then suddenly recession deepens and advertising budgets slump. Despite even a brand-sponsored multi- billion 'feel-good' Olympic Games, confidence is at an all-time low. Consumers are running out of trust and cash. Cynicism is the new capitalism.

Sam's own personal and business life is about to be turned upside down. There percussions could not only change him, but the world as he knows it...

Full of poignant characters, The Brand Messiah is a formidable, fast moving page-turner featuring a realistic storyline full of unexpected twists drawn from some of the world's most sacred texts.

The Brand Messiah is a timely modern-day parable full of prickly realities that compel us to jangle along to the puppet master's brandselected music of choice.

Prepare for a disturbingly apocryphal tale.


About the Author: Jonathan Gabay


Jonathan Gabay has over thirty-years practical experience in branding, advertising, journalism and marketing education.

Renown news media including: Sky, BBC, ITN, Channel 4, ABC News, CNN and Bloomberg TV, turn to Jonathan for insights affecting global commercial, political, sporting and celebrity brand stories.

In addition to having worked with internationally recognised brands, Jonathan's professionally endorsed books are studied by new generations of sales and marketing students.

Jonathan regularly addresses international conferences on brand trends, PR crisis management and consumer motives

 

Details Of Book : The Brand Messiah

Book: The Brand Messiah
Author:  
ISBN: 9814328200
ISBN-13: 9789814328203
Binding: Paperback
Publishing Date: 2012-03-01
Publisher: Marshall Cavendish International (Asia) Pte Ltd
Number of Pages: 170
Language: English
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