Kim and Mauborgne present a non-competitive approach for achieving high business growth through the development of uncontested market space with practically limitless potential. Drawing upon a study of 150 strategic moves spanning more than 100 years and thirty industries, they explain how value innovation renders rivals obsolete and creates new
|Book:||Blue Ocean Strategy - How to Create Uncontested Market Space and Make The Competition Irrelevant|
|Author:||Chan Kim W Renee Mauborgne|
|Publisher:||Harvard Business School Publishing|
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