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Blue Ocean Strategy - How to Create Uncontested Market Space and Make The Competition Irrelevant

Blue Ocean Strategy - How to Create Uncontested Market Space and Make The Competition Irrelevant

(Hardbound )
by Chan Kim W   Renee Mauborgne  
Language: English
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Book Summary of Blue Ocean Strategy - How to Create Unco...

(Hardbound )

Kim and Mauborgne present a non-competitive approach for achieving high business growth through the development of uncontested market space with practically limitless potential. Drawing upon a study of 150 strategic moves spanning more than 100 years and thirty industries, they explain how value innovation renders rivals obsolete and creates new

 

Details Of Book : Blue Ocean Strategy - How to Create Unco...

Book: Blue Ocean Strategy - How to Create Uncontested Market Space and Make The Competition Irrelevant
Author:    
ISBN: 1591396190
ISBN-13: 9781591396192
Binding: Hardbound
Publishing Date: 2005-02-01
Publisher: Harvard Business School Publishing
Language: English
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