This book talks about achieving high business growth through the development of uncontested market space with practically limitless potential.
Drawing upon a study of 150 strategic moves spanning more than 100 years and thirty industries, the authors explain how "value innovation" renders rivals obsolete and creates new demand
|Book:||Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant|
|Author:||W. Chan Kim Renee A. Mauborgne|
|Publisher:||Harvard Business Review Press|
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