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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

(Hardbound )
by W. Chan Kim   Renee A. Mauborgne  
Language: English
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Book Summary of Blue Ocean Strategy: How to Create Uncon...

(Hardbound )

This book talks about achieving high business growth through the development of uncontested market space with practically limitless potential.

Drawing upon a study of 150 strategic moves spanning more than 100 years and thirty industries, the authors explain how "value innovation" renders rivals obsolete and creates new demand




 

Details Of Book : Blue Ocean Strategy: How to Create Uncon...

Book: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author:    
ISBN: 1591396190
ISBN-13: 9781591396192
Binding: Hardbound
Publishing Date: 2005-02-01
Publisher: Harvard Business Review Press
Language: English
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