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This book talks about achieving high business growth through the development of uncontested market space with practically limitless potential.
Drawing upon a study of 150 strategic moves spanning more than 100 years and thirty industries, the authors explain how "value innovation" renders rivals obsolete and creates new demand
| Book: | Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant |
| Author: | W. Chan Kim Renee A. Mauborgne |
| ISBN: | 1591396190 |
| ISBN-13: | 9781591396192 |
| Binding: | Hardbound |
| Publishing Date: | 2005-02-01 |
| Publisher: | Harvard Business Review Press |
| Language: | English |
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