"Behind Powerful Brands-From strategy to Campaign" addresses the perennial concern of marketing and advertising professionals-how to create advertising that makes the cash registers ring!
It contains insights on
*How to create advertising that sells
*Advertising and salesmanship
*How to spend media budgets
*An inventory of knowledge about advertising
As advertising by its very nature involves wastage, this book addresses the issue succinctly and focuses on increasing efficiency by reducing wastage in advertising.
|Book:||Behind Powerful Brands:|
|Publisher:||Tata McGraw Hill Education|
|Number of Pages:||320|
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