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"Behind Powerful Brands-From strategy to Campaign" addresses the perennial concern of marketing and advertising professionals-how to create advertising that makes the cash registers ring!
It contains insights on
*How to create advertising that sells
*Advertising and salesmanship
*How to spend media budgets
*An inventory of knowledge about advertising
As advertising by its very nature involves wastage, this book addresses the issue succinctly and focuses on increasing efficiency by reducing wastage in advertising.
| Book: | Behind Powerful Brands: |
| Author: | John Jones |
| ISBN: | 0074636642 |
| ISBN-13: | 9780074636640 |
| Binding: | Paperback |
| Publishing Date: | 1999-06 |
| Publisher: | Tata McGraw Hill Education |
| Number of Pages: | 320 |
| Language: | English |
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