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About the Book: The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
How thinking with pictures can help you literally see the business world in a new way.
Problem-solving skills are much in demand in business today-this book provides an original way to develop those skills.
Based on a simple set of tools and rules, and full of quirky drawings, this book will appeal to all levels of managers and businesspeople.
This original book provides a whole new way of looking at business problems and ideas. Dan Roam demonstrates how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights with others.
Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help us crystallise ideas, think outside of the box, and communicate in a way that other people simply "get".
Drawing on 20 years of visual problem solving combined with recent discoveries in vision science, Roam shows us how to clarify a problem or sell an idea by visually breaking it down using a simple set of visualisation tools. His strategies take advantage of everyone's innate ability to look, see, imagine and show.
| Book: | Back of the Napkin: Solving problems and selling ideas with pictures |
| Author: | Dan Roam |
| ISBN: | 9814382248 |
| ISBN-13: | 9789814382243 |
| Binding: | Paperback |
| Publishing Date: | 2012-07-01 |
| Publisher: | Marshall Cavendish |
| Number of Pages: | 192 |
| Language: | English |
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