0  items | Rs 0
The Age Curve: How To Profit From The Coming Demographic Storm

The Age Curve: How To Profit From The Coming Demographic Storm

(Paperback)
by Kenneth W. Gronbach  
Language: English
Out Of Stock (Out Of Stock) See Details
We accept payment by:
Credit Cards
Cash Cards
Debit Cards
Cheques/DD
Net Banking
Cash on delivery service
Price:   Rs.1632
Our Price   Rs. 1550
Discount   Rs.82 (5% Off)
(Prices are inclusive of all taxes)
The Age Curve: How To Profit From The Coming Demographic Storm
(Notify me when it is in stock?)
Click 'Like' and get an additional Rs 5 discount!  
 

Book Summary of The Age Curve: How To Profit From The Co...

(Paperback)

For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factorthe size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a best customer that sustains a business. As these customers grow up, the smartest marketers will stay ahead of themand their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Using impeccable research, Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who havent (Levi Strauss and Honda), this book will show readers: how to determine their best customers how successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come why Generation X is a more valuable market than any of us have been led to believe and much moreBoth shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them.

 

Details Of Book : The Age Curve: How To Profit From The Co...

Book: The Age Curve: How To Profit From The Coming Demographic Storm
Author:  
ISBN: 0814410170
ISBN-13: 9780814410172
Binding: Paperback
Publishing Date: 2008-06
Publisher: AMACOM
Language: English
Please Note -

* We sell only NEW book and do NOT sell old or used books.
* The book images and summary displayed may be of a different edition or binding of the same title.
* Book reviews are not added by BookAdda.
* Price can change due to reprinting, price change by publisher / distributor.

BookAdda (www.bookadda.com) is a premier online book store in selling books online across India at the most competitive prices. BookAdda sells fiction, business, non fiction, literature, AIEEE, medical, engineering, computer book, etc. The books are delivered across India FREE of cost.

Special Deals And Half Price

View All