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Advertising Management

Advertising Management

by Jaishri Jethwaney   Shruti Jain  
Language: English
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Advertising Management
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Book Summary of Advertising Management


Advertising Management is a comprehensive textbook specially designed to meet the needs of management students. The book explores the core concepts of advertising management explained through numerous examples and case studies. It provides an in-depth coverage of the various components of advertising management that include brand building, advertising and sales promotion, media strategy, and planning, and agency relationships.


Details Of Book : Advertising Management

Book: Advertising Management
ISBN: 0195678435
ISBN-13: 9780195678437
Binding: Paperback
Publishing Date: 2006-08-01
Publisher: Oxford University Press
Number of Pages: 736
Language: English
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