This collection of "Harvard Business Review" articles argues that, beneath the glamour of advertising, lies the grit of hard-nosed management. There are articles on maintaining market share, the perils of comparative ads, when to advertise your company, and research on ad techniques that work.
|Book:||The Advertising Advantage (Harvard Business Review Paperback Series)|
|Author:||Harvard Business Review|
|Publisher:||Harvard Business Review Press|
|Number of Pages:||100|
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