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The Advertising Advantage (Harvard Business Review Paperback Series)

The Advertising Advantage (Harvard Business Review Paperback Series)

by Harvard Business Review  
Language: English
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Book Summary of The Advertising Advantage (Harvard Busin...


This collection of "Harvard Business Review" articles argues that, beneath the glamour of advertising, lies the grit of hard-nosed management. There are articles on maintaining market share, the perils of comparative ads, when to advertise your company, and research on ad techniques that work.


Details Of Book : The Advertising Advantage (Harvard Busin...

Book: The Advertising Advantage (Harvard Business Review Paperback Series)
ISBN: 0875842801
ISBN-13: 9780875842806
Binding: Paperback
Publishing Date: 1991-09
Publisher: Harvard Business Review Press
Number of Pages: 100
Language: English
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