About the Book: The 22 Immutable Laws of Branding
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easyto- read vignettes including: The Law of Contraction A brand becomes stronger when you narrow its focus The Law of the Word A brand should strive to own a word in the mind of the consumer The Law of Fellowship In order to build the category, a brand should welcome other brands World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.
"Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how, whether theyre entrepreneurs or seasoned veterans." -Philip Kotler
"Al Riess laws of marketing turned my software company into a worldwide brand and the dominant player in a whole new software category. Anyone looking to market their company successfully has to read The 22 Immutable Laws of Branding." -Patrick M. Sullivan, CEO, SalesLogix
"I could only wish that Id had access to this book at the start of my career, the insights it provides are indispensable to anyone seeking to build their business into a recognized brand." - Philip J. Romano, CEO, Romano Enterprises
"This book is like a synthesizer. Using an impressive list of the worlds best-known brands, it fine tunes the art of branding to its optimum levels, enabling you to make the right marketing decisions with utmost confidence." - Scott Kay, CEO, Scott Kay Inc.
|Book:||22 IMMUTABLE LAWS OF BRANDING|
|Publisher:||Profile Books Ltd|
|Number of Pages:||160|
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