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Advertising Management is a comprehensive textbook specially designed to meet the needs of management students.
The book explores the core concepts of advertising management explained through numerous e read more
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About the Book : - Stilettos in the Boardroom :A BPO Story
"You work in a call centre?"
"Night shifts karni padti hain, yaar!"
"I heard a girl got molested in the cab!"
"Such rash drivers, these call centre cabbies!"
"Job snatchers
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About the Book: Salt Sugar and Spice
The story revolves around the female protagonist, Nandini, working in Parivartan, an NGO devoted to the cause of dealing with drug addiction and child labour. She lands up in a small town ca read more
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There is need for non-toxic, biocompatible nanoparticles for various applications in the field of nano-engineering. Reduction of size t read more
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Electrochemical dealloying has proven to be an efficient way of fabricating nanoporous gold, the morphology of which can be tailored by contr read more
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