The authors have backgrounds which are ideally suited for writing this book. The late C. Truesdell is well known for his monumental treatises on continuum thermomechanics. K.R. Rajagopal has made many important contributions to the mechanics of continu read more
About the Book: Recombinant DNA Technology and Genetic Engineering
This book provides comprehensive knowledge of the fundamental principles and concepts in the subject. The unique feature of the book is the extensive use of illustra read more
This book is a sequel to the author's Engineering Physics, Part I and is written to address the course curriculum i read more
About the Book: Marketing: Strategy, Implementation and Control
Marketing strategy is an approach in consonance with the goalsof the company to be achieved. The strategies are formulated forshort and long periods according to the read more
Key Features
This is a book on the ecological changes in the Nilgiri Hills of Southern India. Motivated by concerns for environmental degradation, and read more
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