This exciting new Handbook brings together the latest in debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors. The collection aims to give greater conceptual c read more
As a relatively young, applied discipline, one major challenge for marketing has been to build its own distinct body of theory. One problem for teachers of the subject is that many students find books on marketing theory dense and difficult to follow. read more
Radical and illuminating, Marketing Graffiti turns the traditional focus of most marketing texts on its head to present a fluid, functional and far-reaching text for students and all types of readers.
Most marketing text books discuss the subject as read more
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