Books by michael saren

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  The SAGE Handbook of Marketing Theory

  by Pauline Maclaran   Michael Saren   Barbara Stern   Mark Tadajewski  

  Price:   Rs.3755 Rs.2939
  Discount: Rs. 816 (22%)
  Delivered in 4-9 working days.
  Language: English | Binding: Paperback

  This exciting new Handbook brings together the latest in debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors. The collection aims to give greater conceptual cohe  read more
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  The Sage Handbook Of Marketing Theory

  by Barbara Stern(Editor)   Mark Tadajewski(Editor)   Michael Saren(Editor)  

  Price:   Rs.8920 Rs.6803
  Discount: Rs. 2118 (24%)
  Delivered in 4-9 working days.
  Language: English | Binding: Paperback

  This exciting new Handbook brings together the latest in debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors. The collection aims to give greater conceptual c  read more

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  Marketing Theory: A Student Text

  by Michael J. Baker   Michael Saren  

  Price:   Rs.3191 Rs.2432
  Discount: Rs. 760 (24%)
  Delivered in 4-9 working days.
  Language: English | Binding: Paperback

  As a relatively young, applied discipline, one major challenge for marketing has been to build its own distinct body of theory. One problem for teachers of the subject is that many students find books on marketing theory dense and difficult to follow.   read more

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  Marketing Graffiti: The View From The Street

  by Michael Saren  

  Price:   Rs.2457 Rs.1998
  Discount: Rs. 459 (19%)
  Out Of Stock
  Language: English | Binding: Paperback

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  Radical and illuminating, Marketing Graffiti turns the traditional focus of most marketing texts on its head to present a fluid, functional and far-reaching text for students and all types of readers.

  Most marketing text books discuss the subject as  read more

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  Critical Marketing: Defining The Field

  by Avi Shankar   Christina Goulding   Michael Saren   Miriam Caterall   Pauline Maclaran   Richard Elliott  

  Price:   Rs.3155
  Out Of Stock
  Language: English | Binding: Paperback

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  Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing think  read more
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  Managing And Marketing Technology

  by David Ford   Michael Saren  

  Price:   Rs.4326
  Out Of Stock
  Language: English | Binding: Paperback

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  Managing and Marketing Technology proposes that strong management of a firm s technology improves both the marketing potential of existing products and allows firms to identify opportunities for new products through the systematic analysis and assessment   read more
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  Marketing: A Critical Textbook

  by Dr Matthew Higgins   Dr Nick Ellis   Gavin Jack   James Fitchett   Mark Tadajewski   Ming Lim   Professor Michael Saren  

  Price:   Rs.9120 Rs.9112
  Discount: Rs. 8 (0%)
  Out Of Stock
  Language: English | Binding: Hardbound

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  With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students. Both productive and positive, the approach taken offers other ways of looking at, a  read more

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