Books by michael j. baker

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  Marketing Strategy & Management - 4/E

  by Michael J. Baker  

  Price:   Rs.879 Rs.754
  Discount: Rs. 125 (14%)
  Delivered in 4-9 working days.
  Language: English | Binding: Paperback

  The new edition of Marketing Strategy and Management brings a classic text up-to-date. Building on its reputation for academic rigor, it retains the traditional functional approach to marketing but incorporates current research and topical examples and ca  read more
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  Marketing: an introductory text

  by Michael J. Baker  

  Price:   Rs.2252 Rs.1709
  Discount: Rs. 543 (24%)
  Delivered in 2-4 working days.
  Language: English | Binding: Paperback

  With 25 years of publishing history behind it, Marketing remains the most rigorous and readable overview of the nature and scope of the discipline and its application for all students new to the subject.
  
    read more
• 

  Marketing Strategy And Management

  by Michael J. Baker  

  Price:   Rs.2815 Rs.2178
  Discount: Rs. 637 (23%)
  Delivered in 2-4 working days.
  Language: English | Binding: Paperback

  The new edition of Marketing Strategy and Management brings a classic text up-to-date. Building on its reputation for academic rigor, it retains the traditional functional approach to marketing but incorporates current research and topical examp  read more

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  Marketing Theory: A Student Text

  by Michael J. Baker   Michael Saren  

  Price:   Rs.2991 Rs.2260
  Discount: Rs. 731 (24%)
  Out Of Stock
  Language: English | Binding: Paperback

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  As a relatively young, applied discipline, one major challenge for marketing has been to build its own distinct body of theory. One problem for teachers of the subject is that many students find books on marketing theory dense and difficult to follow.   read more

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  Marketing Theory: Text

  by Michael J. Baker  

  Price:   Rs.4469 Rs.4412
  Discount: Rs. 57 (1%)
  Out Of Stock
  Language: English | Binding: Paperback

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  Marketing Theory: A Student Text is a collection of original contributions on the subject of marketing theory from area specialists. It provides a number of concise, authoritative and clear summaries of aspects of marketing theory, which form the f  read more

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  Marketing Introductory Text

  by Michael J. Baker  

  Price:   Rs.1273 Rs.1209
  Discount: Rs. 64 (5%)
  Out Of Stock
  Language: English | Binding: Paperback

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  The fifth edition of Marketing is a direct response to substantial changes which have occurred in marketing thinking and practice in the past six years. All the basic material has been revised, updated and, in many cases, extended to ensure the complete   read more
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  Marketing: Theory and Practice (Macmillan Series in Marketing Management)

  by Michael J. Baker  

  Price:   Rs.1559 Rs.1481
  Discount: Rs. 78 (5%)
  Out Of Stock
  Language: English | Binding: Paperback

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  This new edition of Michael Baker's popular text again starts from the premise that the development of marketing depends on the integration of theory and practice and that if marketing is to achieve the transition from art to applied science, it must esta  read more
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  Marketing Book

  by Chartered Institute Of Marketing   Michael J. Baker(Editor)  

  Price:   Rs.3857
  Out Of Stock
  Language: English | Binding: Hardbound

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  The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice.

  Taking into account the emergence of new subjects and new authorities, Michael Baker and the new c  read more

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  Marketing (Set Of 5 Vols): Critical Perspectives On Business And Management

  by Michael J Baker  

  Price:   Rs.93618 Rs.88937
  Discount: Rs. 4681 (5%)
  Out Of Stock
  Language: English | Binding: Hardbound

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  Book Summary of Marketing (Set Of 5 Vols): Critical Perspectives On Business And Management

    read more

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  Marketing Strategy And Management: Second Edition

  by Michael J. Baker  

  Price:   Rs.4902
  Out Of Stock
  Language: English | Binding: Paperback

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  You will be Notified by Email when it becomes available.

  The new edition of Marketing Strategy and Management brings a classic text up-to-date. Building on its reputation for academic rigor, it retains the traditional functional approach to marketing but incorporates current research and topical examples and ca  read more
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  The Marketing Book, 4th Edn

  by Michael J Baker  

  Price:   Rs.395 Rs.356
  Discount: Rs. 39 (10%)
  Out Of Stock
  Language: English | Binding: Paperback

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  The Marketing Book has over four successful edition  read more

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