Books by lerzan aksoy

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  Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction And Implementation

  by Lerzan Aksoy  

  Price:   Rs.3079 Rs.2291
  Discount: Rs. 788 (26%)
  Delivered in 2-4 working days.
  Language: English | Binding: Paperback

  From the Publisher

  Discover approaches to make customer relationship marketing more effective
  
  Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of custom  read more

• 

  Why Loyalty Matters

  by Timothy Keiningham   Lerzan Aksoy   Luke Williams  

  Price:   Rs.395 Rs.375
  Discount: Rs. 20 (5%)
  Delivered in 2-4 working days.
  Language: English | Binding: Paperback

  About the Book: Why Loyalty Matters

  
  

  Why Loyalty Matters provides compelling insight into how our loyalties, large and small, lay the foundation for our happiness, and determine the kind of world we live in. Businesses across the countr  read more

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  Loyalty Myths: Hyped Strategies That Will Put You Out Of Business -- And Proven Tactics That Really Work

  by Henri Wallard   Lerzan Aksoy   Terry G. Vavra   Timothy L. Keiningham  

  Price:   Rs.1429 Rs.1283
  Discount: Rs. 147 (10%)
  Delivered in 14-21 working days.
  Language: English | Binding: Hardbound

  In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; thi  read more
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  Why Loyalty Matters: The Groundbreaking Approach To Rediscovering Happiness, Meaning And Lasting Fulfillment In Your Life And Wo

  by Lerzan Aksoy   Luke Williams   Timothy Keiningham  

  Price:   Rs.1429 Rs.1283
  Discount: Rs. 147 (10%)
  Delivered in 14-21 working days.
  Language: English | Binding: Hardbound

  Think you know what it takes to be successful and happy? Think again!

  If you were to ask anyone what factor contributes most to being successful and happy, you can be virtually certain that not one of them would mention loyalty. And that's a proble  read more

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  Customer Lifetime Value: Reshaping The Way We Manage To Maximize Profits

  by David Bejou   Lerzan Aksoy   Timothy L. Keiningham  

  Price:   Rs.7182
  Out Of Stock
  Language: English | Binding: Hardbound

  Email: *

  You will be Notified by Email when it becomes available.

  Get the competitive edge by effectively managing customer lifetime value

  The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best ga  read more

• 

  Customer Lifetime Value: Reshaping The Way We Manage To Maximize Profits

  by David Bejou   Lerzan Aksoy   Timothy L. Keiningham  

  Price:   Rs.2518
  Out Of Stock
  Language: English | Binding: Paperback

  Email: *

  You will be Notified by Email when it becomes available.

  Get the competitive edge by effectively managing customer lifetime value

  The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best ga  read more

• 

  Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, And Implementation

  by David Bejou   Lerzan Aksoy   Timothy Keiningham  

  Price:   Rs.7735 Rs.5193
  Discount: Rs. 2543 (33%)
  Out Of Stock
  Language: English | Binding: Hardbound

  Email: *

  You will be Notified by Email when it becomes available.

  Discover approaches to make customer relationship marketing more effective

  Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing an  read more

• 

  Why Loyalty Matters: The Groundbreaking Approach To Rediscovering Happiness, Meaning And Lasting Fulfillment In Your Life And Wo

  by Lerzan Aksoy   Timothy Keiningham  

  Price:   Rs.971 Rs.796
  Discount: Rs. 175 (18%)
  Out Of Stock
  Language: English | Binding: Paperback

  Email: *

  You will be Notified by Email when it becomes available.

  For decades we've been told that we live in fast-paced, dog-eat-dog world, that loyalty gets you nowhere, and that we must look out for number one! We've been told that to succeed we have to constantly reinvent ourselves, let go of past relationships, and  read more

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