Books by jan benedict

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  Agricultural Marketing and Consumer Behavior in a Changing World

  by Berend Wierenga   Aad van Tilburg   Klaus Günter Grunert   Jan-Benedict E.M. Steenkamp   Michel Wedel  

  Price:   Rs.11402 Rs.11279
  Discount: Rs. 124 (1%)
  Delivered in 14-21 working days.
  Language: English | Binding: Paperback

  As in many other sectors, in agribusiness major changes are takingplace. On the demand side, consumers are changing lifestyles,eating and shopping habits, and increasingly are demanding moreaccommodation of these needs in the supermarket. With regard to t  read more
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  Private Label Strategy How to Meet the Store Brand Challenge

  by Nirmalya Kumar   Jan-Benedict   E.M. Steenkamp  

  Price:   Rs.995 Rs.786
  Discount: Rs. 209 (21%)
  Delivered in 2-4 working days.
  Language: English | Binding: Hardbound

  As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufact  read more
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  Brand Breakout: How Emerging Market Brands Will Go Global

  by Nirmalya Kumar   Jan-Benedict E.M Steenkamp  

  Price:   Rs.1604 Rs.1137
  Discount: Rs. 467 (29%)
  Out Of Stock
  Language: English | Binding: Hardbound

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