Books by gerald zaltman

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  How Customers Think Essential Insights into the Mind of the Market

  by Gerald Zaltman  

  Price:   Rs.1600 Rs.1241
  Discount: Rs. 359 (22%)
  Delivered in 2-4 working days.
  Language: English | Binding: Hardbound

  A New Approach to Understanding How-and Why-Customers Buy

  Despite the resources spent on market research, nearly 80 percent of new offerings fail. The pattern is predictable: Customers say they want something, companies create it, and once it's a  read more

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  Marketing Metaphoria What Deep Metaphors Reveal About the Minds of Consumers

  by Gerald Zaltman   Lindsay Zaltman  

  Price:   Rs.1400 Rs.993
  Discount: Rs. 407 (29%)
  Delivered in 2-4 working days.
  Language: English | Binding: Hardbound

  Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a ground  read more
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  Como piensan los consumidores (Spanish Edition)

  by Gerald Zaltman  

  Price:   Rs.1257 Rs.1253
  Discount: Rs. 5 (0%)
  Out Of Stock
  Language: Spanish | Binding: Hardbound

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  Pese a los cuantiosos recursos invertidos en investigaci n de mercado, casi un 80% de los nuevos productos fracasan. ¿Por que? ¿Acaso los consumidores no saben lo que quieren?

  Gerald Zaltman investiga este rompecabezas y llega a la  read more

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