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When he was 26, Chip Conley broke the two cardinal rules of starting a business: he invested in an industry about which he knew nothing and he ignored the mantra "location, location, location." He bought a notorious "pay-by-the-hour" motel in a seedy read more
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If you think marketing is nothing but advertising and promotion, Chip Conley and Eric Friedenwald-Fishman will set you straight in this remarkably concise and practical little book. For example, consider this astonishing fact (plucked from the introduc read more
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Key Features & Quotes
This book gets to the heart of making your emotions work for you, at work, at home etc. The equations should speak to the readers looking for hope, implicity and happiness. A novel yet profound book. Unique approach to tackl read more
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